Web Design · Integrated Digital Campaign
A coordinated digital campaign created to celebrate a community theater's tenth season and encourage audiences to volunteer, purchase tickets, and donate.
Overview
Spotlight Center Stage needed a campaign that could celebrate its history, communicate its community impact, and give supporters clear ways to participate. I developed a flexible visual system that carries the same message across a landing page, email blast, social media advertisement, and display advertisement.
The campaign uses dramatic production photography, theatrical typography, bold color blocks, and direct calls to action to create a recognizable experience at every audience touchpoint.
Campaign system
Each piece was adapted to its platform while retaining the same photography, colors, typography, campaign message, and participation options.
01
A long-form campaign destination that introduces the organization, celebrates ten years of community programming, and guides visitors toward volunteering, season tickets, and donations.
View full-size landing page
02
A detailed supporter message that explains the ticket, volunteer, and donation opportunities within a scannable editorial layout.
View full-size email
03
A square campaign post designed for quick recognition, high-impact imagery, and a concise participation message.
View full-size social advertisement
04
A compact digital placement that preserves the campaign hierarchy and the three primary calls to action in a narrow format.
View full-size display advertisement
Visual direction
The visual direction balances the drama of live performance with friendly, action-oriented campaign messaging. Repetition across formats helps audiences recognize that every piece belongs to the same campaign.
Reflection
This project demonstrates my ability to translate an established brand into a cohesive multi-channel campaign, organize substantial content, and adapt one visual strategy to very different digital dimensions.
In a future iteration, I would build and test the landing page as a responsive prototype, strengthen the mobile navigation, and conduct usability testing on the volunteer, ticket, and donation pathways.
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